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Patrocinado por CourseraPenta Group is a global company providing data-driven solutions to help clients achieve their objectives in an increasingly complex stakeholder environment. We provide cutting-edge intelligence products to help clients understand what their stakeholders think, see, and hear, and then leverage that intelligence to develop and execute effective, measurable strategies.
Our global team brings decades of experience in business, government, communications, research, data science, and media. Our clients include companies across a variety of industries, including technology, financial services, energy, healthcare, and more. Penta has offices in New York, London, Washington, DC, San Francisco, Dublin, London, Brussels, Singapore, and Hong Kong.
Penta Brand Strategy is the firm's in-house advertising and creative agency. Penta Brand Strategy blends the firm's hallmark analytical and communications expertise with storytelling, design, and technology to help clients increase the accessibility, reach, and emotional resonance of their ideas. We work across the firm's client portfolio, developing creative solutions and campaign concepts that have the power to shape perspectives and inspire action on the issues that matter most.
Position Summary:
Penta Group is seeking an experienced Media Planner with 4-7 years of expertise in media planning and buying across self-service ad platforms and direct media partnerships. Reporting into the Senior Director, Media Planning, this role will collaborate closely with brand strategy, creative, ad operations, and analytics teams to develop and execute multi-channel advertising campaigns.
Your key responsibilities will include developing strategic media plans that align with client objectives, including media mix, budget allocation, audience targeting, and ad placements. You will research media vendors, manage RFPs, and collaborate with our demand-side platform to execute display, video, audio, and CTV/OTT campaigns. Additionally, you will work closely with Creative and Ad Operations teams to ensure assets and campaign flighting align with the media plan. You will also provide insights and recommendations on performance dashboards and budget allocations to optimize campaign effectiveness.
Duties & Responsibilities:
- Develop strategic media plans aligned with client objectives, including media channel mix, budget allocation, audience targeting, and ad format/placement recommendations.
- Conduct research on media vendors and publications, issue requests for proposals (RFPs), evaluate responses, and negotiate rates.
- Partner closely with our demand-side platform (DSP) partner to plan and execute display, video, audio, and CTV/OTT campaigns.
- Maintain well-organized records of campaign documentation, including media budgets, insertion orders, creative requests, and assets.
- Collaborate with creative and ad operations teams to ensure ad formats and placements align with campaign objectives.
- Support the preparation of performance reports and client-facing presentations.
- Assist in managing and updating campaign performance data, providing insights and recommendations for optimization.
- Stay informed on digital marketing trends and best practices to contribute to team innovation and effectiveness.
Qualifications:
- Bachelor’s degree in Marketing, Economics, Business, or a related field (or equivalent experience).
- 4-7 years of experience in media planning, digital marketing, or advertising (agency experience preferred).
- Proficiency in digital advertising platforms, including DSPs, Google Ads, Meta Ads Manager, and LinkedIn Ads.
- Strong analytical skills, with the ability to analyze campaign performance, identify trends, and recommend optimizations.
- Exceptional verbal and written communication skills, with the ability to present insights clearly and effectively.
- Proven ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- A proactive, adaptable mindset with a willingness to learn and collaborate within a dynamic team.
- Experience working with clients in regulated industry environments like Healthcare, Telecommunications, Financial Services, Agriculture, or others, is highly preferred.
Salary Range:
The base salary range for this position will be $90,000-$115,000 depending on a candidate’s experience and qualifications as they relate to the position.
Benefits:
Penta Group is proud to offer a generous benefits package for full-time employees. Please find a list below of our current benefit offerings:
- Excellent health care, vision, and dental coverage provided by United Healthcare with a significant portion of individual employee premiums, and 50% of dependent premiums, covered by the company
- Competitive retirement benefits with a 401(k) matching 100% up to 3% of an employee’s deferred salary, and matching 50% of the next 2% deferred
- Employer paid short term disability, long term disability, and life insurance, with the option to buy additional coverage
- Twelve weeks paid parental leave
- Flexible paid time off and a generous holiday schedule
- Monthly stipend for cell phone
- Optional pet insurance coverage
- Frequent firm-wide social events and activities
- An excellent environment for learning and growth
Location and Remote Schedule:
This position is for US-based personnel and is fully remote, with a preference for candidates who can work Eastern Time hours.
