Homeoffice Senior Manager, Paid Digital en Wrike

Ready to become a Wriker?

Wrike is an enterprise-ready, cloud-based collaborative work management platform for managing cross-functional work at scale that is fully configurable and enables contextual collaboration in a secure environment. Enterprises use Wrike to offer a single digital workplace for all of their departments and teams. 

The Wrike platform has the power needed to support the most complex workflows, all managed through an intuitive and easy-to-use and adopt interface. The Wrike platform can be customized to any user, team, department, or project so your teams can make requests, plan projects, assign tasks, collaborate with team members, track progress on work, and more.

Wrike tracks the analytics you need to make the data-driven decisions that generate higher ROI. Wrike integrates with your technology stack and connects effort to business results without having to pull data from multiple systems. Wrike also offers specialized solutions for marketing and professional services teams and service organizations like agencies and consulting firms.

How you'll make an impact

• Develop and lead an integrated paid digital marketing strategy aligned with overall business and marketing goals.
• Own and optimize paid channels (search, social, display, retargeting, etc.), continuously iterating to improve performance and ROI.
• Plan and manage budgets, forecast spend, and provide accurate reporting on channel performance.

• Oversee end-to-end campaign planning and execution, from keyword selection and ad creative to landing pages and conversion tracking.
• Conduct ongoing A/B testing of ads and landing pages to improve conversion rates, reduce cost per acquisition (CPA), and maximize return on ad spend (ROAS).
• Partner with the marketing operations team to implement robust tracking and ensure data accuracy across platforms.

• Lead the development of dashboards and regular performance updates to share insights and recommendations with senior leadership.
• Monitor and analyze metrics (e.g., CTR, CPC, CPA, MQLs, pipeline contribution) to determine campaign effectiveness.
• Proactively identify areas of opportunity and improvement through data-driven insights.

• Collaborate closely with content marketing, product marketing, and sales teams to develop and refine messaging, offers, and targeting.
• Work with design and creative resources to produce compelling ads and landing pages that effectively convey our value proposition.
• Provide thought leadership and best practices to team members, ensuring consistency and cohesion across all digital channels.

• Lead and mentor a team of digital marketing specialists and/or external agencies, ensuring goal alignment, skill development, and team efficiency.
• Foster a culture of continuous learning, experimentation, and professional growth.

You'll achieve your best if you have

• Bachelor’s degree in Marketing, Business, or a related field.
• 6+ years of digital marketing experience, with a strong knowledge on paid acquisition in a B2B SaaS environment.
  
  Technical Skills:
• Deep understanding of PPC, display advertising, remarketing, and paid social platforms (e.g., Google Ads, LinkedIn Ads).
• Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation platforms (e.g., Marketo).
• Advanced knowledge of conversion rate optimization (CRO), tracking (UTMs, pixels), and tag management.
• Analytical Mindset: Demonstrated ability to analyze data, draw insights, and make strategic recommendations for continuous improvement.
• Leadership: Proven experience building, managing, and mentoring high-performing teams, both internally and with external agencies.
• Communication: Exceptional written and verbal communication skills, with the ability to influence cross-functional stakeholders.

Your recruitment buddy will be Aziza Talhi, Senior Recruiter.

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