Hybrid Global Email Marketing Automation Manager (m/f/d) en Planradar

What you’ll get to do

As our Global Email Marketing Automation Manager, you'll develop global, scalable email marketing initiatives at PlanRadar. You’ll have the opportunity to create and implement new concepts that drive leads, pipeline and revenue. You will be the subject matter expert for campaign implementation, ensuring that campaigns are scheduled, tested and optimised for maximum effectiveness, partnering closely with the Revenue Operations function. With a highly data-driven approach, you’ll establish tests, analyse data and make recommendations to optimise outcomes and exceed business goals. 

This is a fantastic opportunity for someone craving ownership and eager to have a huge impact on a fast growing scale-up in the B2B SaaS space! 

AMONG OTHER THINGS YOU WILL

• Lead the concepting, execution, and analysis of global email marketing campaigns to engage and convert PlanRadar prospects and customers, creating leads, pipeline and revenue.
• Be a part of the Global Marketing Team, which means having great support in research, ideation, copywriting, and project management to elevate your email marketing initiatives. 
• Develop and execute email campaigns tailored to each stage of the customer journey, including acquisition, development, churn prevention, and reactivation. 
• Flawlessly execute custom and standard automations, along with one-off marketing campaigns, including product onboarding campaigns and email nurturing campaigns. 
• Devise and implement a rigorous testing strategy to gain insights into customer segments, behaviours, and lifecycle stages, to increase engagement and revenue. 
• Take ownership of the email campaigns calendar, ensuring timely and strategic deployment of campaigns in alignment with marketing objectives. 
• Serve as the resident expert on HubSpot and Zoho CRM, managing technical aspects such as data synchronisation, field creation, and lead scoring framework implementation. 
• Work with Excel filters to refine and align target audiences effectively. You will leverage the full spectrum of B2B data attributes to develop and optimize email marketing campaigns, ensuring precise targeting and enhanced engagement. 
• Own the health of our email database and make recommendations to continuously optimise the database health score. 
• Mentor and guide regional teams in campaign execution and planning processes, fostering a culture of collaboration and excellence. 
• Track, analyse and report on email performance and effectiveness, leveraging data-driven insights to optimise strategies for improved outcomes. 
• Collaborate closely with cross-functional teams to align email marketing efforts with broader organisation objectives and initiatives. 

WHO YOU ARE

• Entrepreneurial and data-driven marketer with exceptional operational skills to deliver results.
• Minimum of 4+ years of experience in a similar role, ideally in a high-growth, fast-paced environment.
• Strong collaborator able to work cross-functionally, especially closely with sales teams.
• Excellent communication skills in English, both written and verbal.
• You go the extra mile to complete projects, working independently with an outstanding level of ownership.
• Exceptionally detail-focused, always ensuring accuracy and precision in your work by rigorously double-checking and even triple-checking all data.