Hybrid Email Marketing & Technology Consultant en MFS

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters – to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.

THE ROLE

The Email Marketing & Technology Consultant possesses in-depth conceptual and practical knowledge in email execution and marketing automation and an acute attention to detail. Partners with key stakeholders to influence and contribute to the email strategy and to the design and execute email touchpoints, often contributing input based on best practices and metrics from previous email performance. Knowledgeable in segmentation and audience creation. Effectively manages all aspects of email execution from the point content is created and audiences are developed.

WHAT YOU WILL DO

• Partners with key stakeholders to influence, contribute to, and evolve Email Strategy using metrics and data from past campaigns to drive enhancements. Provides specific recommendations on overall strategic direction.

• Ensures strategies and tactics can be implemented within the marketing automation platform in an efficient and timely manner and communicates to counterparts if a tactic cannot be implemented in the tool.

• Works with the Digital Marketing & Technology Manager to design and build email touchpoints, ranging from a one-off touch strategy to an integrated customer journey within the marketing strategy, including the incorporation of a robust test plan, where appropriate.

• Builds email audiences and understands basic segmentation strategy. Provides recommendations on changes to and usage of segmentation.

• Continually evaluates the efficacy of the email execution process. Proactively offers suggestions on re-engineering the process, as needed. Educates others on the email process and the appropriate roles and responsibilities across all stakeholders.

• Tireless advocate of best (and avoiding worst) practices across the email channel. Will share these up, down, and across all levels and MFS email platform users. Regularly educates others on these practices in both formal and informal settings.

• Continually keeps abreast on latest trends and technology that impacts the industry.

• Day-to-day user of the email and Marketing Automation tool to integrate data and content to create impactful email communications, spanning the spectrum from one-off campaigns to triggered emails to complex multi-version, multi-touch communications. Is the Subject Matter Expert on this platform.

• Able to employ marketing automation tactics guided by objectives within the business plan.

• Partners with the technology team to implement improvements to the platform.

• Stays up to date on the vendor landscape in this space as well as possessing a thorough understanding of the platform enhancements and release schedule employed by MFS' current partner.

• Works with the Sales Enablement team to help integrate marketing engagement data into the sales process.

• Has beginner to intermediate level experience with HTML coding and email design. Able to update existing HTML and build simple templates.

• Displays and leads by example, an enthusiastic adherence to QA. Designs new QA tactics, where appropriate and ensures others across the team are also performing required QA and understands their role in the QA process.

WHAT WE ARE LOOKING FOR

• Bachelor's degree or equivalent experience with 5-6+ years of experience in email, digital marketing or marketing operations, preferably within or servicing financial services or a digital agency.

• Experience working with an email and marketing automation tool. Specific experience with Adobe Campaign, Marketo Engage, Salesforce Marketing Cloud Account Engagement or Pardot, a plus.

• Exposure to a CRM tool such as Salesforce.

• Proven knowledge of email marketing best practices.

• Strong organizational and time management skills with a focus on quality and attention to detail; ability to manage multiple tasks simultaneously while consistency meeting deadlines.

• Solid interpersonal communication skills (written and verbal); ability to interact successfully with individuals at all levels.

• Positive, collaborative, flexible disposition with the ability to work independently and/or as part of a team.

• Customer oriented with a commitment to proactive problem solving; ability to implement sound judgement and to handle escalated situations.

• Other requirements include PC operating systems and the standard suite of MS Office software. Some knowledge of HTML and content management tools is preferred as well.

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At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.

What we offer:

• Generous time-off provided: including "Responsible time off" for many roles, paid company holidays when the US Stock Exchange is closed, plus paid volunteer time
• Family Focus: Up to 20 weeks of paid leave for new parents, back-up care program, dependent care flexible spending account, adoption assistance, generous caregiver leave
• Health and Welfare: Competitive medical, vision and dental plans, plus tax-free health savings accounts with company contributions
• Wellness Programs: Robust wellness webinars, employee assistance program, gym reimbursement through our medical plans, fitness center discounts and more
• Life & Disability Benefits: Company-paid basic life insurance and short-term disability
• Financial Benefits: 401(k) savings plan, Defined Contribution plan- 15% of base salary invested into the Plan, competitive total compensation programs

MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting.

If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email talent_acquisition@mfs.com for assistance. 

MFS is an Affirmative Action and Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited. Please see the Know Your Rights: Workplace Discrimination is Illegal document and Pay Transparency Nondiscrimination Provision, linked for your reference.