Homeoffice Demand Generation Manager, EMEA (m/f/d) en Acrolinx
Acrolinx · Germany, remote, Alemania · Remote
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Patrocinado por CourseraAt Acrolinx we envision a world connected by amazing content. Our AI-powered content governance software captures and digitizes your style guide to make your writing standards, standard.
Born out of the German Research Center for Artificial Intelligence (DFKI) we’ve been doing content governance decades before it was trendy. Today, governance is a critical part of every enterprise content supply chain. Think of it as a content insurance policy that perfectly balances writer creativity and productivity with the benefits of governance guardrails.
Our customers enjoy massive efficiency gains without sacrificing standards through AI-powered writing assistance, automated reviews and quality gates, and analytics comparing content quality with performance.
We are seeking a Demand Generation Marketer who’ll be responsible for executing campaigns that drive new sales opportunities, globally. The ideal candidate for this role has at least 5 years of B2B experience in enterprise demand generation marketing to the US and EMEA. This role reports to the VP of Marketing.
Key Responsibilities:
- Develop and execute comprehensive multi-channel campaigns to drive qualified leads and opportunities across the US and Europe.
- Own the execution and optimization of ABM campaigns across channels, including website, outbound, events, and webinars.
- Partner closely with Enterprise Account Executives to engage target accounts, identifying gaps in key personas and contact information within our database.
- Design and implement email marketing campaigns to nurture ICP leads, engage prospects, and drive conversions.
- Work closely with Content and Product Marketing to develop high-converting and engaging content across our channels, including email, landing pages, and outreach sequences. Identify content needed for use in campaigns and offers as needed.
- Track, analyze, and report on key metrics to measure the effectiveness of marketing campaigns. Regularly optimize performance.
- Work with the BDR team to ensure proper follow-up and lead hand-off process.
- Work closely with RevOps to help segment and maintain a healthy and engaged database of target contacts.
- Stay up to date with the latest trends and best practices in B2B marketing and demand generation.
Qualifications:
- Minimum of 5 years of experience in B2B high-tech marketing to large enterprises, with a strong focus on ABM.
- Proficiency in marketing automation tools (Pardot preferred), CRM systems (Salesforce), ABM (6sense, Demandbase).
- Experience marketing to the US, DACH and UK.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Goal driven with the ability to collaborate with the global sales team to understand target audience, market trends, and sales goals.
- Creative, outside the box thinker who can develop innovative marketing campaigns that resonate with target audiences.
- Excellent project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.
- Excellent written and verbal communication skills.
- Results-driven mindset with a focus on driving measurable impact and ROI through campaigns.
