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Resideo is seeking a data-driven and strategic Sr. Global Marketing Automation Manager to lead our marketing automation initiatives. This role will be responsible for developing, implementing, and optimizing marketing campaigns that support customer acquisition, engagement, and retention. The ideal candidate has a strong understanding of marketing technologies, CRM platforms, and customer lifecycle marketing. 

JOB DUTIES:

Strategy & Execution: 

• Develop and manage automated marketing programs (email, SMS, in-app, etc.) across the entire customer journey. 

• Create lead nurturing workflows, drip campaigns, and trigger-based communications. 

• Deploy lead scoring and multi-touch attribution techniques. 

• Own marketing funnel strategies that drive qualified leads and conversions. 

Platform Management: 

• Administer and optimize marketing automation platforms (e.g., HubSpot, Marketo, Pardot, etc.). 

• Integrate marketing automation with CRM systems and other marketing tools. 

Data & Reporting: 

• Monitor campaign performance, run A/B tests, and analyze results to optimize performance. 

• Develop dashboards and reporting tools to track KPIs like open rates, CTRs, conversion rates, and ROI. 

Collaboration: 

• Work cross-functionally with content, design, sales, product, and customer success teams to support integrated campaigns. 

• Coordinate with developers and IT to ensure proper technical implementation and data flows. 

Best Practices: 

• Maintain list hygiene and manage segmentation strategies to improve engagement. 

YOU MUST HAVE: 

• 10+ years of experience in marketing automation or CRM-focused roles. 

• Technical proficiency with platforms like HubSpot, Marketo, Pardot, or similar. 

• Comprehensive grasp of customer lifecycle marketing, segmentation, and lead scoring. 

• Basic knowledge of HTML/CSS and email rendering best practices. 

WE VALUE:  

• Analytical mindset with the ability to interpret campaign data and optimize performance. 

• Prior Experience with Salesforce or other CRM platforms. 

• Experience with B2B/B2C marketing funnels. 

• Excellent communication and project management skills. 

• Knowledge of database management and API integrations. 

• Familiarity with tools like Google Analytics, Looker, Tableau, or Power BI. 

WHAT’S IN IT FOR YOU:  

• Become part of the powerful marketing engine fueling groundbreaking product launches (NPI) that aim to revolutionize Security and Safety technologies.   

• An exciting opportunity to serve as a strategic cross-functional partner, collaborating closely with sales, product management, procurement, and customer service to drive alignment and business success.  

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Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast-growing, purpose-driven industry. Learn more at www.resideo.com.

At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster, "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision. Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice. If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.