Sql Careers in -riyadh-riyadh-saudi-arabia ∙ Page 1

Role Purpose 

Why this role matters:

• As Manager, Paid Social, you will play a key role in driving customer acquisition, revenue growth, and brand visibility through end-to-end management of social media advertising. Your contributions will help shape data-driven marketing strategies and performance outcomes—driving Beyond ONE’s ability to thrive in a competitive digital landscape

What success looks like:

In your first year, you will:

• Design and execute an integrated paid social strategy across multiple platforms, 

• Launch and optimize high-performing campaigns that yield measurable improvements in ROAS and CPA, 

• Build strong reporting systems to drive continuous insight sharing, creative testing, and data-informed decision-making. 

Why this is for you:

• If you're keen on solving the challenge of scaling performance marketing in a platform-driven world—while making measurable impact in a fast-moving team—this role is for you. You’ll lead paid social for high-growth markets, manage large budgets with autonomy, and work cross-functionally to shape a future-proof digital brand engine.

Key Responsibilities 

In this role, you will: 

• Lead the development and implementation of results-driven paid social strategies across platforms including Meta, TikTok, LinkedIn, X, Snapchat, and YouTube—ensuring alignment with performance and brand objectives.
• Manage end-to-end campaign planning, activation, optimization, and reporting, with a strong focus on efficiency, budget pacing, and KPI attainment (e.g., CPA, ROAS, CTR).
• Analyze campaign performance data and audience behavior to continuously improve creative formats, targeting strategies, and media mix.
• Collaborate closely with Creative, Performance Marketing, Analytics, Brand, and Product teams to produce high-impact campaigns and ensure consistency across marketing touchpoints.
• Guide and oversee external agencies or freelance partners, maintaining executional quality and delivery timelines.
• Manage the paid social media budget, providing accurate forecasts, monitoring spend, and reallocating investments based on real-time performance.
• Present campaign outcomes, test learnings, and optimization recommendations to senior stakeholders—translating data into actionable decisions that shape the broader marketing roadmap. 

Qualifications & Attributes 

We’re seeking someone who embodies the following: 

Education:

• Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a relevant field is required. Advanced qualifications—such as a Master’s degree or certifications in Digital Marketing, Social Media Advertising, or Data Analytics—are a plus.

Experience:

• 4–6 years of hands-on experience managing paid social campaigns in a results-oriented, high-growth marketing environment. 

• Proven ability to manage sizable budgets and consistently deliver against performance goals (CPA, ROAS, etc.). 

• Background in consumer brands, e-commerce, technology, or digital agencies is highly valued. 

• Skilled in managing multi-platform social campaigns across Facebook, Instagram, TikTok, LinkedIn, and others.

Technical Skills:

• Must-haves:
  ○ Proficiency in Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and other leading social ad platforms. 
  ○ Strong knowledge of analytics tools such as Google Analytics and Facebook Ads reporting. 
  ○ Expertise in audience segmentation, bidding strategies, and budget management. 
  ○ Experience with ad testing methodologies and A/B testing frameworks. 
• Nice-to-haves: 
  ○ Familiarity with programmatic tools, CRM platform integration, and tag management (e.g., Google Tag Manager). 
  ○ Exposure to data visualization (Tableau, Power BI) or basic SQL skills. 
  ○ Working knowledge of creative collaboration/editing tools like Canva, Adobe Creative Suite, or Figma. 

Unique Attributes:
○ Analytical mindset and strategic thinking, with an ability to turn data into insights and actions.
○ Strong communicator with collaborative instincts to work cross-functionally and with external partners. 
○ Comfortable navigating a constantly evolving digital and social media ecosystem. 
○ Leadership capacity to guide others, influence stakeholders, and balance competing priorities. 
○ Proactive and solutions-oriented when confronted with campaign challenges or ambiguous scenarios.