Remote Digital Advertising Manager bei Brightmode

Company: Stronghouse
Job title: Digital Advertising Manager
Position type: Full-time
Location: Remote
Salary range: $80,000- $120,000

Company Overview:

Stronghouse Solutions, LLC is a leading roofing company operating six regional brands across the United States. With a strong focus on quality, innovation, and customer satisfaction, our brands have established themselves as a trusted name in the industry. As we continue to grow and expand our reach, we are seeking a talented Digital Advertising Manager to join our marketing team.

Position Overview: 

We are looking for a highly skilled Digital Advertising Marketer to manage and optimize our digital paid advertising efforts across various platforms, including search marketing, paid social, and local search. The ideal candidate will have a strong background in digital advertising, a keen analytical mindset, and a proven ability to drive traffic and conversions.

Role accountabilities:

Digital Advertising Strategy

• Develop and execute comprehensive digital advertising strategies to achieve business objectives.
• Identify and capitalize on opportunities across various digital channels.

Campaign Management

• Oversee the planning, creation, and optimization of digital advertising campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, Tik Tok, YouTube, and local search engines.
• Manage budgets and ensure cost-effective spending to maximize ROI.

Search Marketing:

• Conduct keyword research, create ad copy, and manage PPC campaigns to drive targeted traffic.
• Continuously optimize bids, ad placements, and quality scores to improve campaign performance.

Paid Social / Video:

• Design and implement paid social media campaigns that align with business goals spanning Facebook, Instagram, Tik Tok, and YouTube among other platforms
• Monitor and optimize social ads to enhance engagement and conversion rates.

Local Search:

• Develop and manage local search campaigns to drive traffic and visibility for specific geographic areas.
• Optimize Google My Business and other local search listings for maximum impact.

Performance Analysis:

• Track, analyze, and report on key performance indicators (KPIs) and metrics to measure the success of digital advertising campaigns.
• Use data-driven insights to refine and improve campaign strategies.

Collaboration:

• Work closely with the marketing, content, and design teams to ensure cohesive and effective advertising campaigns.
• Coordinate with external vendors and agencies as needed to enhance campaign execution.

Stay Current:

• Stay up-to-date with the latest trends, tools, and best practices in digital advertising.
• Continuously seek opportunities to innovate and improve advertising strategies.

Qualifications:

Education:

• Bachelor's degree in Marketing, Communications, Journalism, or related education 

Experience:

• 5+ years of experience in digital advertising or a related role.
• Proven track record of managing successful digital advertising campaigns across multiple platforms.
• Experience in the local marketing and exteriors or home improvement space (roofing, windows, siding) a plus

Technical Skills:

• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant tools.
• Strong analytical skills with experience in data analysis and reporting.
• Familiarity with SEO and local search optimization techniques.

Soft Skills:

• Excellent written and verbal communication skills.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Creative thinker with a strategic mindset and attention to detail.
• Ability to work effectively both independently and collaboratively in a fast-paced environment.
• Experience working with cross-functional teams and external partners to coordinate campaign execution and ensure brand consistency.
• Analytical mindset with the ability to interpret campaign data and metrics to measure performance and optimize strategies.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with team members at all levels of the organization.

Benefits:

• Competitive salary commensurate with experience.
• Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
• Opportunities for professional growth and development.
• Dynamic and supportive work environment with a culture of innovation and collaboration.

Note: Interested in this role but it’s not quite the right match? Applicants who meet some but not all or exceed the above criteria are still encouraged to apply! At Brightmode we recognize that our clients are the most successful when they have fresh perspectives at the table. We’re eager to hear from candidates with diverse backgrounds and are passionate about learning and growing in their next role.

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