Hybrid Marketing Automation Specialist II bei TruStage

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone.  We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance, investment and technology solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Purpose: 
 

This position is responsible for consulting, developing, implementing and optimizing digital touch points essential in executing on our customer experience strategy. This role will make business objectives and strategies a reality by developing and delivering the technology solutions through Marketing Cloud, Salesforce or other digital platforms. This role will strategically analyze and drive high-quality digital metrics while recommending and implementing strategies to increase customer engagement.

Job Responsibilities: 
 

• Serve as the specialist for executing digital touchpoints/audiences and marketing automation (Salesforce Marketing Cloud).
• Perform day-to-day activities including, but not limited to email/mobile development/ deployment, customer journey design and implementation, email & data automation workflow, basic operational reporting, email campaign optimization etc.
• Proactively advise Marketing and other cross-functional partners of best practices with regards to marketing automation, increasing digital engagement, platform capabilities and testing methodology.
• Manage and manipulate data to obtain appropriate digital audience creation for emails
• Identify and understand actionable metrics for digital engagement marketing activities; work with manager to analyze and make recommendations on data.
• Demonstrate flexibility, versatility and an ability to shepherd multiple concurrent priorities to completion, seeking minimal guidance.
• Solves and responds to complex problems efficiently; takes a new perspective using existing solutions and approaches changes with flexibility.
• May lead, plan, coordinate, or align cross functional partners on small or medium projects, campaigns, or initiatives.
• May develop training and process documentation for team and the broader Business.
• Guides, teaches, and mentors other team members in the work and data infrastructure.

Position Specific: 
Optional and exclude this section if not applicable.

• Build and execute complex emails with AMPscript & dynamic content passing variables to cloud pages
• Develop and manage complex journeys and triggered emails
• Create and update Marketing Cloud landing pages & email templates
• Create and update Sitecore web pages or make edits to existing pages and components
• Enforce digital governance and contact strategy processes.
• Develops new process recommendations and delivers training and process documentation
• Execute marketing automation (Salesforce Marketing Cloud) programs and processes from start to finish including design, building, QA, deployment and monitoring of emails, landing pages, simple journeys and prebuilt automations.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:

• Bachelor's degree in Marketing, Business, or related field or equivalent work experience 
• 4+ years of email marketing, digital engagement and/or business strategy; with experience in marketing automation or Salesforce Sales/Service Clouds
• Demonstrated experience with developing digital engagement techniques, tools and measurements
• Demonstrated success in project management; including technical and creative projects
• Ability to handle multiple projects and priorities
• Excellent interpersonal skills and ability to work in a project oriented, diverse team environment
• Salesforce Sales and Marketing Cloud or other marketing automation platform experience required. Preferred: Journey builder, automation studio, cloud pages, Salesforce Sales or Service Cloud
• Preferred: Salesforce Marketing Cloud Email Specialist or Salesforce Marketing Cloud Consultant certification

Position Specific: 
Optional and exclude this section if not applicable.

• Expert knowledge in email HTML, CSS, AMPscript, and JavaScript to create responsive and dynamic emails
• Preferred: Knowledge of Bootstrap or Sitecore
• SQL, AMP Script, Database structure with Sitecore, Google Analytics a plus
• Direct mail experience a plus

If you’re ready to help make a difference, apply today. Please provide your Work Experience and Education or attach a copy of your resume.  Applications received without this information may be removed from consideration.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

Base Salary Range:

At TruStageTM, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan.  Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees.  We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.

Accommodation request

TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.