Hybrid Marketing Manager bei ResMed

Let’s talk about the team 

We’re Resmed, a global leader in sleep health, dedicated to helping more than 100 million people sleep and live better. Sleep represents a core pillar of your health, and our goal is to empower each person to improve their overall sleep health. The consumer marketing team is focused on building awareness and education around sleep health while also elevating the Resmed brand directly with consumers.  Breaking through the traditional norms, the consumer marketing group develops the strategy and executes on campaigns across the entire consumer journey from awareness to adoption and advocacy. We want you feel safe and comfortable on your sleep health journey, and we are committed to ensuring you are supported at every step of your journey to better sleep. Our team is part of a larger Global Consumer marketing organization, and we partner with our digital, creative, brand, eCommerce, DTC and consumer insights teams to elevate the bar for marketing at Resmed. 

Let’s talk about the role 

The eCommerce Marketing Manager should possess a strong combination of marketing expertise, technical acumen, and analytical skills. They should be comfortable managing e-commerce campaigns across multiple channels, leveraging data to optimize performance, and ensuring a seamless customer experience that drives sales and retention. Skills in platforms, analytics, customer insights, and marketing automation are crucial to excelling in this role.  

• Campaign reporting - Create an eCommerce Channel Marketing Campaign Report that tracks each campaign’s success, relevant KPIs, and key performance metrics. Interpret data, analyze results, and provide ongoing reports with analysis to help inform future marketing spend and uncover insights of new trends to optimize our marketing strategy 

• Project Briefs - Write creative briefs and manage creative development processes with internal or external creative agencies 

• eCommerce management - Develop a holistic understanding of our business, our customer’s businesses, and the data available to translate into actionable insights that uncover barriers to purchase and help identify future growth opportunities 

• Visual Content Strategy: Working collaboratively with our creative teams and partners and understanding the importance of visual for storytelling (e.g., images, videos, infographics) for e-commerce success and implementing updates to our eShop and partner stores. 

• Sales & Conversion Metrics: Tracking key e-commerce metrics such as Conversion Rate (CR), Average Order Value (AOV), Cart Abandonment Rate, and Customer Lifetime Value (CLTV) 

• Online Sales Funnel Optimization: Understanding the e-commerce customer journey for Resmed products with the multi-platform differences, from discovery to checkout, and identifying opportunities to improve conversion rates 

• Trends and Technologies- bring new thinking to new trends or platforms to evaluate for consideration 

• Collaboration- Build and maintain relationships with cross-functional partners such as digital marketing, product, legal and regulatory.  

Let’s talk about you 

• Bachelor's degree in business or equivalent field 

• 3+ years consumer marketing experience 

We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package:  comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees accrue three weeks Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members. Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills.  

This role is eligible to receive an annual cash bonus payment based on company, business unit, and/or individual performance.  

Base Pay Range for this position:  

$113,000 - $169,000

For remote positions located outside of the US, pay will be determined based the candidate’s geographic work location, relevant qualifications, work experience, and skills.