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Hybrid Market Growth Senior Specialist

Infobip · Bogota (Colombia), Colombia · Hybrid

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At Infobip, we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights.


Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 75+ offices on six continents, Infobip’s platform is used by almost 80% of the population, making it the largest network of its kind and the only full-stack cloud communication platform globally.


Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.

As a Senior Growth Marketing Specialist, you will enhance our marketing processes and optimize conversion rates. You will maintain strong communication between marketing and sales, collaborate with various departments, and embed our CRM strategy. Responsibilities include improving subscriber lists, creating campaign reports, segmenting data, and optimizing email campaigns. If you're passionate about driving marketing success, we'd love to hear from you.

 

  • Strategic reviewing of the incoming marketing process 
  • Creating documentation and improving the process of incoming marketing 
  • Optimizing user-to-user conversion rate 
  • Maintaining relationships with sales representatives and establishing strong communication between marketing and sales teams 
  • Collaborating with other departments and engage stakeholders to ensure that customer relationship management strategy and tools are fully embedded. 
  • Working on improving the list of subscribers for newsletters and campaigns 
  • Creating campaign reports 
  • Data selecting and segmentation - preparing a list of campaigns, ensuring that systems support the required data selection. 
  • Measuring results and optimizing email campaigns 
  • Working with the content management team and the designing management team to continually improve the content and effectiveness of email campaigns. 
  • Improving customer-to-user conversion rates 
  • Collaborating with the sales development team and maintaining strong communication between the marketing and sales departments

Requirements:

  • Advanced English is required for this role.
  • Knowledge of Marketing Automation is required
  • Knowledge in Digital Ads is required
  • Demand generation campaigns
  • Brand awareness campaign
  • Email Nurture
  • Lead flows and sales funnel
  • A/B Testing
  • Experience with Budget management
  • Account base marketing
  • Inbound Marketing (required)

Infobip employees are people with diverse backgrounds, characteristics, and experiences that share the same passion and talent that helps us achieve our mission. That's why Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status, or any other part of one's identity.

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