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Hybrid Director of CRM and Lifecycle Marketing

On Location · Raleigh, North Carolina, US', 'New York, New York, US', 'Charlotte, North Carolina, US, Estados Unidos De América · Hybrid

  • Senior
  • Oficina en Raleigh, North Carolina, US', 'New York, New York, US', 'Charlotte, North Carolina, US
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Who We Are:

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

We are seeking a strategic and data-driven Director of CRM & Lifecycle Marketing to lead our customer engagement, retention, and reactivation strategies across the customer journey. This role is critical in driving growth by delivering personalized, multi-channel experiences that maximize customer value and loyalty.

Key Responsibilities:

  • Own and evolve the full lifecycle marketing strategy across email, SMS, push, and emerging channels.

  • Drive scale through the development of automated, behavior-based journeys and campaigns using Salesforce Marketing Cloud (SFMC) and audience data.

  • Partner with analytics, product, and creative teams to define and execute segmentation, personalization, and testing strategies that drive KPIs across acquisition, onboarding, engagement, upsell, and retention.

  • Develop robust audience strategies leveraging first- and zero-party data.

  • Partner with data team and marketing ops to establish clear reporting and attribution frameworks to measure lifecycle effectiveness and inform future investment.

  • Lead, mentor, and grow a high-performing lifecycle and guest communications team.

  • Collaborate with marketing leaders to develop and execute event marketing campaigns.

  • Partner closely with the data and tech teams to drive business requirements for CRM capabilities and roadmap.

  • Coordinate with and be an internal marketing resource for the Sales team.

Requirements:

  • 8+ years of experience in email marketing, with a focus on lifecycle, CRM, or retention marketing.

  • Deep hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Email Studio.

  • Proven experience leveraging audience data to drive segmentation and personalization through lifecycle campaigns

  • Strong analytical mindset with experience designing A/B tests and interpreting performance data.

  • Excellent cross-functional collaboration and project management skills.

  • Experience with B2B lifecycle marketing strategies or hybrid B2B/B2C models are a plus.

  • Familiarity with Snowflake or similar cloud-based data warehouses are a plus.

Why Join Us:

You’ll be a key player in shaping how we connect with and deliver value to our customers—driving both the strategy and the execution. This is a high-impact, high-visibility role with room to grow.