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Patrocinado por ExponentAs the Director of Product and Brand Marketing at PlayOn, you will be responsible for driving consumer marketing strategies focused on engaging fans and driving growth for our products. You will lead competitive intelligence efforts, go-to-market (GTM) campaigns for both new and existing products, and key brand initiatives that communicate our broader company story to our target market. In this role, you will work cross-functionally with product, growth, and creative teams to ensure a seamless and impactful marketing approach that resonates with our fanbase.
The outcomes you’ll deliver
- Increase in new paying subscribers from highly effective marketing campaigns and executions
- Positive brand affinity among our target audience through effective positioning
- Stronger customer retention through thoughtful campaigns that drive retentive feature adoption
