Remote Growth Marketing Manager bei Xero

Our partnership ecosystem is a key strategic asset to Xero, and one of the largest marketplaces for business apps in the world. It connects millions of small business customers and their advisors to over 1000 app partners and financial services in the Xero App Store, and tens of thousands of users of the Xero API who build value added integrations on the Xero platform.

The Ecosystem Growth team includes a group of platform and growth marketers responsible for growing both sides of our partnership ecosystem; increasing awareness of the Xero platform value prop, resulting in the  attraction of more integrations into the Xero ecosystem, and generating greater demand from our customers to adopt these solutions. 

This is an incredible opportunity to contribute to the growth of Xero’s platform business. Balancing strategic and operational requirements, you will work with a high performing team to develop and execute the Ecosystem growth strategy  - utilising digital, content, brand and product initiatives.

As ‘Growth Marketing Manager’ you will play a key role in increasing the adoption of third party partnerships, apps and integrations by our small business and advisor (accountant and bookkeeper) customers, enabling them to extend Xero to solve a greater number of their job-to-be-done, and enabling the growth of the Xero customer base by leveraging our partnership ecosystem to drive customer acquisition. 

Reporting to the Head of Growth, you will lead and execute on channel partnership marketing activities, product led growth and adoption initiatives to deliver Ecosystem targets, with the ability to analyse and interpret performance metrics, customer and behavioural data and competitive insights  to identify opportunities, prioritise activity and inform your plans.

You will be a strategic thinker who can balance creativity with data-driven decision-making and possess strong relationship-building skills to effectively collaborate with both internal teams and external partners.

Motivated by growth outcomes, you have an urgency to deliver measurable plans at pace, with an approach to test, learn and optimise. You will champion ecosystem partnerships, and will collaborate with product leaders, product marketing, global partnership and GTM teams, and other stakeholders, to understand needs and opportunities as you develop and execute your plan.