Coordinator of Social Media & Strategic Commu na Bethany College

Bethany College

Lindsborg, Kansas

Bethany College

Coordinator of Social Media and Strategic Communications

Department:

Office of Marketing and Communications 

Reports to:

Vice President for Advancement and Alumni 

Positions Managed:

NA

FLSA Status:

Exempt, Salary

Why Bethany:

Bethany College invites applications for dynamic, student-centered professionals to join our vibrant community. Rooted in our Lutheran heritage and the transformative power of the liberal arts, Bethany prepares students to lead lives of purpose, leadership, creativity, and service in a complex and changing world. Located in Lindsborg, Kansas—affectionately known as "Little Sweden" and celebrated for its vibrant arts community—Bethany offers a close-knit environment where faculty and staff know students by name and mentor them in a highly personalized setting. Education at Bethany is rooted in intellectual discovery and a deep sense of belonging, equipping students to think critically, lead ethically, and serve with purpose. As a small, private, rural college, Bethany plays an essential role in renewing civic life, expanding opportunity, and fostering community revitalization. We believe in the value of personalized liberal arts education, the power of community, and the promise of rural America. At Bethany, you'll have the opportunity to inspire the next generation while contributing to the cultural and academic life of our campus and region as we prepare students to make meaningful contributions to the world.

About Bethany College:

Founded in 1881, Bethany College is a dynamic liberal arts institution located in Lindsborg, Kansas—known as “Little Sweden U.S.A.” Bethany provides a transformative educational experience grounded in faith, learning, and community. The College is dedicated to cultivating leaders who serve and inspire through integrity, creativity, and purpose.

Position Overview:

Bethany College seeks a creative, mission-driven professional to serve as the Coordinator of Social Media and Strategic Communications. This individual will develop, curate, and implement digital and written content that informs, inspires, and engages key audiences, including prospective students, current students, alumni, donors, and families of current and prospective students.

The successful candidate will play a key role in advancing Bethany College’s goals in enrollment growth, student retention, and philanthropic giving by delivering clear, consistent, and compelling storytelling across multiple platforms.

Essential Functions:

Social Media Strategy & Management

• Develop and execute a comprehensive social media strategy aligned with institutional priorities.
• Manage official Bethany College social media accounts (Facebook, Instagram, X, LinkedIn, TikTok, etc.), ensuring content is timely, engaging, and brand-aligned.
• Monitor analytics and engagement metrics to evaluate performance and inform strategy.
• Collaborate with Enrollment, Advancement, and Student Affairs teams to highlight campus life, student success stories, and donor impact.

Content Creation & Storytelling

• Write, edit, and design digital and print communications that support recruitment, retention, and fundraising goals.
• Create and manage a content calendar that aligns with key campaigns (e.g., Giving Day, admissions cycles, alumni engagement).
• Produce inspiring feature stories, profiles, and visuals that celebrate the Bethany experience and its people.
• Coordinate photography, video, and multimedia projects to enhance storytelling and engagement.

Strategic Communications & Collaboration

• Partner with the Enrollment and Advancement teams to craft targeted messaging for prospective students, families, alumni, and donors.
• Support internal communications that strengthen campus culture and community pride.
• Maintain consistent brand voice and visual identity across all communication channels.

Qualifications:

 Required: 

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• 2–5 years of professional experience in social media management, digital marketing, or content creation.
• Exceptional writing, editing, and storytelling skills.
• Experience with social media management tools (e.g., Hootsuite, Sprout, Meta Business Suite).
• Proficiency in basic graphic design (Canva, Adobe Creative Suite, or similar).
• Strong organizational skills with the ability to manage multiple projects and deadlines.

Preferred:

• Experience in higher education marketing or nonprofit communications.
• Familiarity with enrollment and fundraising communications strategies.
• Basic photography and video editing skills.

Core Competencies:

• Creative and strategic thinker with a passion for storytelling.
• Collaborative team member who builds positive relationships across departments.
• Detail-oriented, proactive, and adaptable in a fast-paced environment.
• Deep appreciation for Bethany College’s mission, values, and community.

Working Conditions

• Office on the campus of Bethany College, Lindsborg, KS
• Monday – Friday, usually 8:00 AM – 5:00 PM, depending on activities at Bethany College
• Evenings and weekends may sometimes occur
• Travel Requirement – 10%
• Sitting for long periods, inside, stable temperature
• Will need to walk around campus during the year in different kinds of weather

Compensation & Benefits:

• Competitive salary commensurate with experience
• Comprehensive benefits package, including health, dental, vision, and retirement plans
• Generous vacation, sick leave, and holidays
• Tuition remission benefits
• Professional Development Funds
• Possible Relocation Assistance
• Opportunities for professional development and leadership growth
• Supportive, mission-driven community and a beautiful campus environment

How to Apply:

• Apply online at Employment
• Submit resume and cover letter

EEO:

Bethany College, an institution of the Evangelical Lutheran Church in America (ELCA), provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, sex, religion, sexual orientation, gender identity, national origin, age, disability, marital status, veteran status, or any other characteristic protected by federal, state, or local law. This policy reflects Bethany College's mission to educate, develop, and challenge individuals to reach for truth and excellence as they lead lives of faith, learning, and service. This commitment to equal employment opportunities strengthens our community and enhances our ability to fulfill our educational mission.