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CRM Pipeline Marketing Lead (Bracknell Forest, United Kingdom, Bracknell Forest)

Boehringer Ingelheim · Bracknell, United Kingdom · Onsite

  • Professional
  • Office in Bracknell
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THE POSITION

We are hiring a CRM Pipeline Marketing Lead to take strategic ownership of all commercial activities related to our Chronic Weight Management (CWM) & Liver Health (LH) pipeline asset. This is a high-impact leadership role focused on launch readiness, market shaping, and long-term franchise value creation across both Private Markets and NHS.

 

TASKS & RESPONSIBILITIES

  • Lead all commercial activities and execution of the asset roadmap to launch, including localisation of global asset strategy.
  • Coordinate cross-functional Go-To-Market activities across the cross functional team (Marketing, Medical, Health System Engagement , Government Affairs).
  • Conduct healthcare environment analysis, stakeholder mapping, and engagement planning.
  • Provide commercial insights for asset strategy, scenario planning, and external stakeholders  engagement.
  • Manage commercial budgets and resources to ensure competitiveness and asset maximisation.
  • Contribute to pricing and reimbursement strategy development.
  • Ensure compliance with ABPI/IPHA codes and relevant country regulations.

 

REQUIREMENTS

  • Masters degree, MBA preferred
  • ABPI Preferred.
  • Extensive experience in multichannel marketing and strategic commercial planning.
  • Strong business acumen, entrepreneurial mindset, and customer-centric approach.
  • Experience launching or managing chronic disease therapies, ideally in the UK Private Market.
  • Skilled in sales, marketing, and key account management.
  • Proven ability in cross-functional planning, launch readiness, and stakeholder engagement.
  • Deep understanding of pharmaceutical market dynamics, regulations, and customer insight generation.
  • Ability to craft and deliver compelling stories to shape strategic direction and influencing high-level decisions.

 

Job Impact

This role plays a critical part in shaping the commercial success of CWM & LH pipeline assets. It influences long-term planning, stakeholder engagement, and franchise value creation. The CRM Pipeline Marketing Lead will be instrumental in driving strategic alignment and preparing the market for innovative chronic disease therapies.