Marketing Automation Specialist III at Mouser Electronics
Mouser Electronics · Mansfield, United States Of America · Hybrid
- Professional
- Office in Mansfield
ACCOUNTABILITIES & ESSENTIAL FUNCTIONS
- Set up, test, and execute automated and dynamic e-mail campaigns for lead generation and nurturing, trigger-based campaigns, as well as ad-hoc emails. This includes building forms and dynamic content.
- Define audience and build targeted segmentation for e-mail campaigns based on sales and engagement.
- Responsible for setting up the approval reviews for e-mail campaigns for suppliers, newsletters, events, brands, and other internal departments, ensuring deadlines are met. Take necessary actions if the deadlines will not be met and find alternative methods to accomplishing goals in the same timeframe.
- Implement testing methodologies (A/B testing) within all elements of email marketing to improve engagement and program performance.
- Collaborate cross-functionally with key internal stakeholders, departments and external contacts.
- Ensure accuracy, quality, brand consistency and overall customer experience in email communications.
- Work closely with in-house copywriters and designers to provide guidance on email best practices.
SKILLS & CERTIFICATIONS
- Experience building campaigns using Eloqua or similar marketing automation tools desired.
- Process-oriented thinker, motivated team player, resourceful with strong problem-solving and technical aptitude.
- Experience working against tight deadlines in a fast-paced, high-growth environment keeping a keen eye on detail and accuracy.
- Strong verbal and written communication skills.
- Proficient in Excel and PowerPoint
- Knowledge of Mac or Microsoft Windows environment.
Marketing Automation Specialist III
- Profound experience in segmentation and building campaigns using Eloqua or similar marketing automation tools.
- Sets capacity for optimal use of the customer/subscriber database.
- Identifies new media buying and lead generation opportunities. Makes decisions regarding spending levels with the supervision of the Marketing Automation Manager.
- Monitor email deliverability and maintain seed lists globally for inbox placement analysis.
- Strong communication skills and ability to present results/analytics and provide recommendations to various stakeholders as required.
- Provide mentorship to Marketing Automation Specialist I & II
Requirements
- Requires a Bachelor's Degree in Marketing field –or – an equivalent combination of education and marketing experience will be considered in lieu of degree.
- 4+ years of marketing automation in e-mail usability, deliverability and best practices, including proofing, linking, accuracy, tracking and functionality experience required. For internal candidates, experience can be a combination of internal and external experience.
Company
Mouser Electronics is an award-winning, global distributor of semiconductors and electronic components that ships to over 650,000 customers in 223 countries/territories from its one million sq. ft. state-of-the-art facility in Mansfield, Texas. Mouser.com is an award-winning website that features more than 6.8 million products online from more than 1,200 leading manufacturers.
Mouser employees enjoy competitive pay and benefits, a business casual dress environment, a state-of-the-art facility in which to work, and an experienced management team with vision and a passion for growth. Mouser has built upon 60 years of growth and success in the electronic components distribution industry and is a TTI, Inc./Berkshire Hathaway Company.
Mouser Electronics, a TTI, Inc. company, is an Equal Employment Opportunity employer committed to providing equal opportunity in all of our employment practices, including selection, hiring, assignment, re-assignment, promotion, transfer, compensation, discipline, and termination. The Company prohibits discrimination, harassment, and retaliation in employment based on race; color; religion; genetic information; national origin; sex; sexual orientation; gender identity; pregnancy, childbirth, or related medical conditions; age; disability or handicap; citizenship status; service member status; or any other category protected by federal, state/provincial or local law.
Attention Applicants: If you are an individual with a disability and require reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use our online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact [email protected] or at (817) 804-3850 for assistance with accommodation.
Some positions posted may require the use of information or access to hardware that is subject to the International Traffic in Arms Regulation (ITAR). Any applicant to these openings must be a U.S person within the meaning of ITAR. ITAR defines a U.S. person as a U.S. Citizen, U.S. permanent resident (i.e., green card holder), political asylee, or refugee. All applicants must be at least 18 years of age.
Mouser Electronics, Inc. is an Equal Opportunity Employer - A Notice to All Employees & Applicants
For more information on your Equal Opportunity Rights or other important Employment Rights in the USA, read “Know Your Rights: Workplace Discrimination is Illegal” poster, E-Verify Participation Notice (English/Spanish), Right to Work Notice (English/Spanish), FMLA General Notice, U.S. Job Applicant Privacy Notice.
