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Hybrid Group Product Manager – Pet Health Therapeutics

Elanco · AU - Macquarie Park · Australien · Hybrid

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Blinkist – In 15 Minuten zu den wichtigsten Erkenntnissen aus Büchern. Jetzt 40% sparen!

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At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Reporting to the Business Unit Director, this newly created role presents an exciting opportunity for an enthusiastic strategic marketer ready to take the next step in their career and lead Elanco’s Pet Health Therapeutics portfolio through our next phase of growth.

This is an exciting time to join Elanco as we invest in our business, people and innovation as we expand our presence in the vet channel. In this role you will be responsible for the strategic direction and prioritization of focus brands across our range of vet only products.

Working with a team of 2 direct reports, you will have the opportunity to make a significant impact on our business by championing Elanco’s refocus on the vet channel, and personally spear-heading the launch of 2 new products in 2025 with further innovation scheduled for launch over the coming years.

Your success in this role will be achieved by working closely with your peers as a member of the Pet Health Leadership Team and through your effective omni-channel marketing strategies, a strong customer orientation, effective planning and the identification of product and market growth opportunities.

Functions, Duties, Tasks:

  • Specific portfolio responsibility and oversight of the Pet Health Therapeutics Portfolio in Australia including preparation of commercial team aligned insight-based marketing strategies and activation plans to ensure Elanco goals and objectives are met.
  • Coordinate the Therapeutics Marketing Team to ensure key portfolio plans are aligned with the business unit strategy.
  • Provide clear leadership and support continuous development of the Thera Marketing Team.
  • Partner with sales, internal & external stakeholders to ensure class leading marketing & promotion concepts are developed. This includes the leadership of local category and brand teams.
  • Prepare and execute marketing plans that deliver value to all parties, ensuring that all marketing and communication activities are executed to the highest standards within the overall operational expenditure budget.
  • Work closely with the local Innovation Launch Leader, develop business cases to support launches of new products and create clear and compelling go-to-market strategies and communications to support new launches.
  • Work closely with, and directly brief, the Digital Marketing Manager to create strong omni-channel engagement plans and digital activations that support the building of brand awareness, consideration and recommendation for our range of Thera products
  • Work closely with the Customer Marketing Manager and Vet Channel Key Account Managers to develop clear customer and consumer value propositions and effective channel and customer brand activation plans.
  • Develop relationships with key Elanco Global and Regional marketing personnel. Ensure flow of information to extended commercial team in Australia as relevant.
  • Develop relationships with key sales personnel (Channel Managers, Regional Sales Managers and Territory Managers/ sales reps) to facilitate effective marketing of products and advancement of our products in the marketplace.
  • Liaise with the supply chain team to ensure optimal product supply/write off minimization and forecast accuracy.
  • Provide updates to the Commercial Lead Team during BU Monthly Meetings.

Experience:

We are looking for a seasoned marketing specialist with at least 5 years’ experience in animal health or a regulated healthcare sector.

 

You will have at least 5 years of demonstratable experience developing compelling Omni-Channel marketing strategies and B2B engagement plans.

 

Prior NPD launch experience in a therapeutic/ regulated category will be highly regarded, as will experience engaging with specialists and key opinion leaders.

 

Qualifications:

Bachelor's Degree or equivalent. In related discipline preferably business with sales/marketing and multidisciplinary exposure.

 

Current driver’s license.

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status