Manager, Product Marketing bei Simetrik

Company Overview


Founded in 2019, Simetrik is a powerful B2B platform that utilizes no-code solutions and
generative AI. It empowers financial and operational teams by enabling them to automate
all reconciliation processes from start to finish, while also anticipating and managing risks.
This is achieved through a single, intuitive, and robust interface inspired by spreadsheets.
Simetrik has established itself as a market leader in Latin America, handling two-thirds of
the region’s transactions. Its clientele includes prominent institutions such as PayU,
Mercado Libre, Rappi, PagSeguro, Falabella, Oxxo, Itaú, and Nubank, alongside
partnerships with leading firms like Deloitte. In addition to expanding its international
presence, Simetrik has successfully entered key Asian markets, serving clients in India
and Singapore. The company now has a global footprint that spans over 35 countries,
monitoring more than 200 million records daily.

Role Summary


The Senior Manager of Product Marketing will be the architect of how Simetrik defines,
positions, and communicates value across its multi-product portfolio. You will move
beyond features, transforming product capabilities into highly compelling, actionable
narratives designed to build and expand our enterprise customer base. This role
requires a blend of critical thinking and operational excellence as you will design,
implement, and govern market-facing frameworks and processes that ensure
consistency and accelerate growth. This is a high-leverage position with a direct
influence on the market perception of Simetrik and our competitive effectiveness,
ensuring synergistic positioning across the entire Simetrik offering. This is a highly
cross-functional position, demanding close collaboration with Product, Enterprise Sales,
and Marketing teams to directly shape how customers experience and value Simetrik.


Core Responsibilities


• Architect and maintain messaging frameworks that define clear, compelling, and
segmented value propositions across the multi-product portfolio.


• Design and manage a standardized Go-to-Market (GTM) process for new
product launches and feature updates to ensure consistent market rollout and
drive accelerated customer adoption.


• Lead the creation of high-impact sales enablement content (decks, battle cards,
case studies, TCO/ROI assets) with a focus on supporting the enterprise sales
cycle and increasing win rates.


• Execute continuous market research and translate competitive and market
findings into immediate, actionable insights for product and sales strategies.
• Proactively collaborate across Product, Sales, and Marketing teams, ensuring
priorities are aligned and providing timely, effective communication of updates
and progress.


• Drive continuous learning within the PMM function by analyzing the impact of
activities and adjusting strategies to maximize revenue results.


• Build a robust competitive intelligence process that systematically collects
insights and arms sales with proactive strategies to handle high-level enterprise
objections.

Key Competencies


• Product Marketing Expertise (Enterprise & Portfolio): Deep strategic and
tactical proficiency in Product Marketing, specifically managing positioning and
GTM for an enterprise, multi-product portfolio.


• Strategic Thinking & Critical Analysis: Exceptional critical thinking and
analytical abilities to synthesize market complexity into simple, high-impact
strategies.


• Process Design and Governance: Proven ability to design, implement, and
scale PMM frameworks and processes that systematically empower enterprise
sales.


• Execution Excellence: Highly effective time management skills and a strong
track record of delivering multiple high-priority projects concurrently.


• Collaboration and Communication: A proactive, collaborative mindset and
outstanding interpersonal communication skills to effectively align and influence
cross-functional partners.
• Continuous Learning: A commitment to proactive learning, seeking out and
incorporating new market trends, PMM best practices, and competitor
developments.


Qualifications Needed


• Bachelor’s degree in marketing, business, communications, or a related field.


• 5+ years of demonstrable Product Marketing experience in a B2B SaaS
environment, with significant exposure to enterprise sales motions and complex
deal cycles.


• Demonstrated expertise in product marketing for a multi-product portfolio,
ensuring clear differentiation and value synergy across the offering.
• Demonstrated experience supporting enterprise sales teams through a multi-
stage sales cycle, including the ability to establish and deploy core messaging
frameworks that resonate with enterprise target audiences.


• Proven ability to define and execute GTM strategies for a multi-product portfolio.


• Expected to establish core messaging and positioning for at least two key
products and design and deploy a complete, standardized toolkit and framework
of sales enablement materials in the first 3-6 months.
• Exceptional written and verbal communication, and storytelling skills with the
ability to simplify complexity for different audiences.


• Outstanding project management and organizational skills to manage multiple
priorities efficiently.


• Ability to work cross-functionally and balance competing priorities effectively.


• SaaS or fintech experience with exposure to B2B product marketing.


• Experience supporting analyst relations and external reports.


• Knowledge of pricing and packaging strategies.

At Simetrik, you’ll experience the energy of building something impactful while being part of a
close-knit team. Work with customers across the globe to shape the future of finance operations
in an innovative, supportive workplace.


Simetrik is committed to fair and equitable total rewards for employees. Compensation for
candidates will vary by location and the specific salary range will be discussed during the hiring
process.

This position is located in Chicago, U.S. and is subject to a hybrid office attendance requirement for the first 6 months.