Integrated Marketing Manager bei SchoolAI

About the Role

As an Integrated Marketing Manager, you’ll be the operational heartbeat of SchoolAI’s integrated marketing and event efforts — bringing structure, alignment, and momentum to every campaign and conference.

This role connects campaign strategy with execution, ensuring every initiative moves forward on time, on brand, and in sync. You’ll partner with the broader GTM team to help shape quarterly go-to-market themes that guide all creative, messaging, and marketing initiatives. Then, you’ll drive execution from kickoff to completion — managing logistics, timelines, and cross-functional workflows to ensure every campaign and event runs smoothly.

This is a hands-on, detail-oriented role that thrives at the intersection of creativity and coordination.

What You'll Do

Event Coordination

• Ensure clarity and coordination across teams for all major EdTech events (e.g., ISTE, FETC, TCEA, and others).
• Manage event logistics, creative deliverables, and pre/post-event campaigns.
• Support event strategy, messaging, and performance reporting.
• Oversee on-site execution from booth setup to staff coordination and real-time problem-solving — ensuring a seamless attendee experience.
• Serve as the main point of contact day-of, managing vendors, partners, and internal teams to deliver a polished, high-impact presence.

Campaign Coordination & Execution

• Lead planning and execution for integrated marketing campaigns across all channels.
• Develop and maintain campaign documentation, timelines, cross-functional dependencies, and deliverables.
• Manage program tracking and cross-team coordination in Notion to ensure every launch runs smoothly.
• Support Evergreen campaigns and quarterly GTM themes that guide marketing focus and creative direction.

Project & Process Management

• Oversee multi-team initiatives across marketing, sales, education, and operations.
• Ensure campaigns, events, and content projects are properly scoped, scheduled, and delivered on time.
• Standardize workflows for campaign briefs, kickoffs, QA, and reporting.

Lead Management & Attribution

• Manage lead routing, tagging, and attribution setup for campaigns.
• Conduct QA on forms, routing, and data hygiene to ensure accuracy.
• Partner with marketing operations and sales to connect campaign performance with pipeline outcomes.

Sales Enablement

• Provide scripts, talking points, and follow-up guidance for sales and SDR teams on campaign-generated leads.
• Coordinate QA and feedback loops between marketing and sales to improve campaign quality and conversion.

What We’re Looking For

• 4+ years of experience in project management, preferably within marketing, events, or SaaS.
• Proven ability to manage multiple projects and deadlines across cross-functional teams.
• Excellent communication and organizational skills
• Experience coordinating events, managing timelines, and ensuring on-time, high-quality execution.
• Strong understanding of campaign planning, creative workflows, and team collaboration.
• Comfortable using data and feedback to inform future improvements.
• Highly organized with strong attention to detail.
• Thrives in a fast-paced, high-growth startup environment.

What We Offer

• Competitive compensation
• Stock options to share in our success
• Health and dental insurance
• Generous PTO for balance and rest
• A passionate, supportive team and the chance to transform K12 education with AI