Sr. After Sales Marketing Specialist (Jakarta Selatan, ID) bei Inchcape
Inchcape · Jakarta, Indonesien · Onsite
- Professional
- Optionales Büro in Jakarta
What you'll do:
To develop and implement marketing strategies and initiatives across multiple brands that enhance customer satisfaction, retention, and revenue through after-sales programs and services. This role focuses on driving engagement with existing customers, promoting after-sales products and services, and ensuring a superior post-purchase experience that strengthens brand loyalty and supports business growth.
- After-Sales Marketing Strategy & Planning
- Develop and execute after-sales marketing plans aligned with the company’s overall marketing and business objectives.
- Identify opportunities to increase customer retention, repeat purchases, and service revenue through targeted campaigns and programs.
- Collaborate with the Marketing Director to define KPIs and monitor program effectiveness.
2. Customer Engagement & Retention Initiatives
- Design and implement customer loyalty programs, maintenance packages, and service promotions.
- Manage targeted communications to customers via email, SMS, CRM platforms, and digital channels.
- Conduct customer segmentation and personalization to optimize engagement and satisfaction.
3. Product & Service Promotion
- Develop marketing materials and campaigns to promote parts, accessories, extended warranties, and value-added services.
- Coordinate with the sales, service, and parts departments to ensure seamless execution of promotional activities.
- Monitor uptake and ROI of after-sales campaigns, adjusting strategies as needed.
4. Market Research & Customer Insights
- Analyze customer feedback, service data, and market trends to identify areas for improvement and innovation in after-sales offerings.
- Conduct competitive benchmarking to ensure the company’s after-sales services remain competitive.
- Provide actionable insights to senior management based on research and data analysis.
5. Collaboration & Stakeholder Management
- Work closely with cross-functional teams including Service Operations, Parts, Sales, and Digital Marketing to deliver integrated campaigns.
- Manage relationships with external vendors, agencies, and partners supporting after-sales initiatives.
- Act as a key point of contact for after-sales marketing communications within the organization.
6. Reporting & Performance Analysis
- Track and report on after-sales marketing performance, including customer retention rates, campaign ROI, and revenue impact.
- Prepare regular reports and recommendations for the Marketing Director to inform decision-making.
- Ensure continuous improvement of programs through testing, feedback loops, and innovation.
SKILLS AND EXPERIENCE REQUIRED:
• Proven experience in developing and executing successful after-sales campaigns and programs.
• Familiarity with CRM tools and customer lifecycle management.
QUALIFICATIONS:
• Education: Bachelor’s degree in Marketing, Business Administration, or related field.
• Experience: 3–5 years of experience in marketing, customer relationship management, or after-sales/service marketing roles (automotive or consumer goods industry preferred)
• Technical Skills: Knowledge of customer data analytics, segmentation, and loyalty program management.
- Role Requirements and Eligibility Criteria: All candidates must meet the requirements stated in the job description, covering the following components: Educational Background, Professional Experience, Technical and Functional Skills, and Core Competencies.
- Please note that the recruitment process and selection of candidates will be conducted at the sole discretion of the company. Only shortlisted applicants will be contacted for further steps in the process.
