About the job
About Our Client Our client is seeking a Marketing Operations Strategist who embodies core values and is eager to join a rapidly growing team. This organization is dedicated to making digital transformation accessible to everyone by creating an affordable, integrated SaaS solution that streamlines business processes. The role offers a flexible working environment for its 300+ employees globally, including options at its head office or other locations in the UK, Germany, and Lehi, Utah. The ideal candidate will be a specialist in Salesforce, Marketo, and B2B marketing operations. This individual will work in collaboration with the marketing team to understand business requirements and deliver top-notch technical solutions that empower the marketing department to leverage the full capabilities of an expanding tech stack. Responsibilities - Collaborate with sales and marketing leadership, revenue operations, and business analytics teams to enhance lead scoring, refine lead flow processes, and ensure accurate tracking through the lead lifecycle. - Drive the ideation, strategy, and execution of new automated prospect nurture programs, focusing on boosting email engagement, frequency, and speed. - Oversee the continuous monitoring of prospect nurture programs to ensure effectiveness and provide recommendations for improvements. - Train, support, and manage the daily operations of the marketing tech stack, including Salesforce, Marketo, Litmus, LeanData, Intercom, and future integrations. - Work closely with the marketing team to provide technical insights utilizing the full features and functions of Marketo. - Manage audience segments and suggest optimization strategies and changes. - Track email KPIs and propose enhancements for delivery, open rates, and engagement, ensuring strong domain and list health; prepare monthly audits. Requirements - Bachelor’s degree in Marketing, Business Administration, or a related discipline. - 4+ years of experience in Marketing Operations, executing marketing campaigns, and familiarity with SaaS products. - 4+ years of experience with Marketo and holds a Marketo Certified Expert (MCE) certification. - Proficiency with Salesforce and LeanData, as well as experience with at least one of the following: ZoomInfo, SalesLoft, Domo, or Intercom, or a comparable platform. Qualifications - Salesforce Administrator certifications. - Self-motivated and capable of working fully remote while collaborating with team members across the globe. - Background in business analysis, operations, or B2B contexts. - Digitally literate, with outstanding analytical, quantitative, problem-solving, and critical-thinking skills. - Strong ability to organize, analyze, interpret, and disseminate data effectively. - Capacity to work under pressure and pivot as needed. - Excellent written and verbal communication skills. - Ability to make decisions, prioritize, and manage multiple projects in a fast-paced, dynamic environment, keeping stakeholders updated on progress. Benefits - Flexible work environment. - Discretionary vacation bonus. - Flexible paid time off. - Paid parental leave. - Competitive pay. - A comprehensive suite of traditional benefits. - Opportunities for training/advancement. - 401k with company match. - Mental health wellness support. - Financial wellness education. - Company-contributed HSA. - Headquarters perks include gym access, pickleball, snacks & drinks, arcade, theater room, monthly all-hands lunches, etc. - Office perks in Lehi, Utah, include gym access, snacks & drinks, and monthly all-hands lunches. Core Values - Action Owners (Inspired by "Extreme Ownership" by Jocko Willink and Leif Babin) - Candor Seekers (Inspired by "Radical Candor" by Kim Scott) - Relationship Builders (Inspired by "Leadership and Self-Deception" by The Arbinger Institute) - Storytellers (Inspired by "Building a StoryBrand" by Donald Miller)
