About the job
About RedCloud
RedCloud is leveraging AI-powered technology to break down the barriers to fair and profitable trade in emerging markets.
RedCloud's Intelligent Open Commerce Platform connects FMCG Brands, Distributors, and Local Merchants on a single, equitable marketplace, empowering them with real-world insights and data to help them make better decisions. RedCloud enables FMCG Brands to seize new opportunities in emerging markets, facilitates access to more buyers & streamlines operations for Distributors, and helps Local Merchants spend more time selling products, not searching for them.
The company comprises a highly diverse, dynamic team of driven talented people from over twenty different countries, speaking multiple languages, with a physical footprint in Africa, Europe, and Latin America.
Key Responsibilities:
- Go To Market Execution:
- versee the deployment and management of FAOs who engage FMCG retailers to drive digital adoption of our app.
- trategically deploy and realign FAO resources based on the evolving customer acquisition and expansion strategy.
- nsure that FAOs are optimally placed to target high-potential markets and customer segments, adjusting deployment in response to market feedback and performance data.
- ontinuously evaluate market opportunities and redeploy FAO resources to capitalize on new growth areas.
- Productivity Optimization:
- tilize the RedTAG application to monitor and enhance the daily productivity of FAOs, capturing real-time insights and market intelligence.
- dentify opportunities to improve operational efficiency and streamline processes for FAOs.
- everage real-time insights and market intelligence captured through RedTAG to inform strategic decisions and adapt GTM strategies.
- rovide regular feedback to product and marketing teams to ensure the app and associated services meet market needs.
- Performance Management:
- evelop and manage a Relative Scorecard system to drive performance management and incentives for FAOs, ensuring alignment with company objectives.
- egularly assess and adjust performance metrics to reflect changing market conditions and company priorities.
- P&L Management & Cost Optimization:
- anage the FAO structure like a P&L, being responsible for budgeting, cost management, and resource allocation.
- ptimize the deployment and realignment of FAOs based on customer acquisition and expansion strategy, ensuring cost-effective operations.
- nalyze the financial impact of FAO deployment decisions and adjust strategies to maximize ROI while minimizing costs.
- Stakeholder Collaboration:
- ollaborate with cross-functional teams, including Product, Marketing, Sales, and Operations, to ensure alignment with GTM strategy and execution.
- ngage with regional leadership to understand market-specific challenges and tailor strategies accordingly.
Requirements:
- t least 6-8 years of experience in Go-To-Market strategy, sales management, or field operations, preferably in the FMCG or e-commerce sectors.B
- achelor’s degree in Business Administration, Marketing, Sales, Finance, or a related field. A master’s degree is preferred
- xtensive experience working in or managing teams in emerging markets, particularly in Africa P
- roven track record of driving successful adoption of digital products or managing Market activation and engagement strategies.
- xperience in P&L management, budgeting, and cost optimization within a large-scale field operations context.E
- xceptional leadership and team management skills, with a focus on improving productivity, performance tracking, and cost control.
- roficiency in using data and analytics tools (SFAs and CRMs) to monitor productivity, manage costs, and drive operational efficiency.
- trong understanding of emerging market dynamics, particularly in the FMCG sector.R
- esults-driven with a focus on achieving measurable outcomes and driving business growth.
- ulturally sensitive and adaptable, with the ability to thrive in diverse and dynamic environments.
- nnovative and proactive, with a hands-on approach to execution excellence.
Check out the links below to see what our CEO Justin Floyd has to say about our plans for growth for the year ahead, and to see our latest video on the mission we’re on!
