Hybrid Senior Technical Growth Marketer Senior Technical Growth Marketer with verification

We’re one of the most popular commerce platforms on the web, powering millions of stores, including our own at woocommerce.com. In fact, one in five online stores are powered by WooCommerce, including the Bjork’s official store, and the New Zealand All Blacks rugby team’s official store.As part of the Automattic family, WooCommerce is fully distributed with no physical offices. The flexibility and autonomy that come with working from home are in our DNA: we provide benefits and resources to support your growth while doing your best work from anywhere in the world. We have a huge footprint, but we’re a small company. That means everyone here has the opportunity to make a visible, profound, and lasting difference, while helping the store owners that rely on WooCommerce every day.Our team is growing where we’re looking for an experienced Growth Marketer to continue to expand our subscriber base and drive adoption on the WooCommerce platform.Responsibilities:

• Developing, testing, and iterating on strategies to grow platform adoption and subscriber revenue growth using a variety of tactics and tools. You’ll need to think deeply about all potential conversion points within the various funnels, considering all channels from email and landing pages to in-app suggestions and notifications.
• Partnering with the Product, Data, and MarTech teams to design and launch A/B/n and multivariate experiments.
• Measuring, tracking, and providing detailed reporting on individual experiments and the impact of our growth marketing efforts.
• Analyzing customer data and external research to inform our growth strategies and tactics.

Requirements:

• Marketing: You understand how to implement and improve a system for growth across the entire lifecycle. You can design experiments and campaigns grounded in marketing principles that leverage various channels and tactics. You have experience developing data-informed marketing strategies, and building highly-targeted campaigns with sophisticated email automation tools.
• Statistical Testing: You understand the principles and mathematical concepts behind statistical testing and are comfortable with A/B/n and multivariate testing methodologies. Maybe you’ve worked with testing platforms and optimization tools, but you don’t require either to design and analyze experiments. You’re familiar with the processes and tools necessary to perform testing at scale in an organization.
• Data and Analytics: You have experience analyzing the performance of funnels, campaigns, marketing tactics, and experiments. That includes working with web analytics, conversion optimization tools, and large data sets, preferably within relational databases. Furthermore, you are able to develop hypotheses from this analysis to inform future strategies and test ideas. Being proficient in SQL is a must.
• Project Management: You are able to prioritize and manage multiple projects concurrently, clearly communicating goals and progress along the way. You take a hands-on approach to getting things done and hold yourself and others accountable.

Salary range: $120,000-$170,000 USD - Please note that salary ranges are global, regardless of location, and we pay in local currency.This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves.ABOUT AUTOMATTICWe are the people behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, Pocket Casts, and more. We believe in making the web a better place.We’re a distributed company with more than 1700 Automatticians in 92 countries speaking 110+ different languages. And, even more than growth and profitability (although we’re plenty profitable), above all, we’re driven by a mission: We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.We believe in Open Source, and the vast majority of our work is available under the GPL.DIVERSITY, EQUITY, & INCLUSION AT AUTOMATTICWe’re improving diversity in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices.Automattic is a Most Loved Company and Disability Confident Committed. (Here’s what that might mean for you.) Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.