About the job
About Our Client A rapidly growing B2B SaaS company with over 20 years of expertise in fleet management technology is seeking a results-oriented **Marketing Operations Manager**. The company's fleet intelligence platform empowers businesses in construction, utilities, field services, and last mile delivery to combine siloed data into one simple, powerful platform, enhancing safety, operational efficiency, and intelligent decision-making. About The Role The **Marketing Operations Manager** role will be crucial in ensuring the efficiency, effectiveness, and alignment of marketing initiatives. Responsibilities include optimizing marketing processes, managing technology stacks, and overseeing data management to drive successful campaigns and achieve business goals. A strategic mindset, analytical skills, and strong communication abilities will significantly contribute to the overall success of the marketing and revenue teams. This position involves reporting to the RevOps function of the business, with dotted line reporting to Marketing. What You Will Do Marketing Process Optimization - Streamline, enhance, and document end-to-end marketing processes for campaign planning, execution, and measurement. - Identify bottlenecks, inefficiencies, and areas for improvement in marketing operations. - Optimize and update the lead flow process for marketing and sales. - Ensure all forms are operational and optimized across Pardot, UnBounce pages, and WordPress pages. - Create and revise campaign tracking and attribution models in SFDC, in collaboration with email and digital marketing teams. Marketing Technology Management - Oversee and directly manage the marketing tech and systems, including but not limited to Pardot, ZoomInfo, Sendoso, and Gravity forms. - Ensure proper integration and utilization of tools to optimize campaign performance and data insights. - Stay up-to-date with industry trends and advancements in marketing technology. Data Governance and Management - Develop and maintain data standards, ensuring accuracy, consistency, and compliance with regulations (e.g., GDPR, CAN-SPAM, CCPA, CASL). - Implement data enrichment best practices to cleanse the database of contacts and accounts sourced from multiple channels. - Manage dynamic distribution lists between prospect and customer databases. Performance Analysis and Reporting - Create and maintain global live dashboards to report on marketing and sales activities, effectiveness, and business impact. - Enable sales and marketing teams to understand Leads, Meetings, Pipeline, Closed-Won Revenue, and their source attribution. - Assist marketing leadership in delivering monthly reporting overviews for leadership and board meetings, helping narrate the business's growth from deep analysis of strategy within the funnel results. - Conduct systematic reviews of KPIs and goal attainment, exploring awareness and demand origins, and analyzing program effectiveness. Cross-Functional Collaboration - Collaborate with cross-functional teams to define, document, and improve workflows, ensuring seamless operations. - Facilitate communication and knowledge-sharing between departments to foster a culture of collaboration. Marketing Campaign Execution - Collaborate closely with the marketing team to plan, execute, and track multi-channel marketing campaigns, ensuring alignment with strategic objectives. - Support the creation of personalized, targeted, and segmented campaigns that resonate with distinct customer segments. Skills and Qualifications - Proven experience (5+ years) in marketing operations, marketing automation, or related roles. - Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce). - Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations. - A keen eye for spotting issues and a relentless problem-solving approach. - Clear understanding of common demand generation programs and focus on pre-sales funnel reporting and optimization. - Experience with paid ad programs. - Proficient in data management and governance practices. - Familiarity with marketing analytics and reporting tools (e.g., Google Analytics, SFDC). - Excellent project management abilities to manage multiple tasks and priorities. - Strong interpersonal and communication skills for effective cross-functional collaboration. - Strategic thinking and problem-solving aptitude to optimize processes and drive continuous improvement. - Awareness of digital marketing best practices and emerging trends. - Understanding of compliance and regulations regarding data privacy (e.g., GDPR, CCPA). Preferred Qualifications - Certifications in marketing automation platforms and/or data management. - Experience with A/B testing and optimization strategies. - Familiarity with HTML/CSS and basic coding concepts. - Pardot Certification is a plus. Benefits Competitive compensation, commensurate with experience; a base salary of $100-110k. Outstanding benefits are offered to simplify employees' lives and show appreciation for their contributions. This position also includes company-subsidized medical insurance for all employees (largely subsidized for families), dental, vision, and a 401K with a 4% company contribution. **This is a remote full-time, salaried position with occasional travel to the NY headquarters and customers throughout the country.**
