MUST BE BASED IN SOUTH AFRICATHIS IS A FULLY REMOTE ROLEJob Title: Head of Growth
Location: RemoteJob Type: Full-TimeAbout the Opportunity:Are you a dynamic growth marketer ready to take a brand to new heights? This is a unique opportunity to join a thriving competition platform as the first full-time hire, with the mission to drive customer acquisition, engagement, and retention across untapped marketing channels. Our platform has seen impressive growth, focusing on the gaming and hobbyist space with coveted prizes in Pokémon, Warhammer, tech, and more. The brand is ripe for strategic expansion, and we’re looking for a proactive and adaptable Head of Growth to take the lead and make this role their own.What You’ll Do:
- Lead Growth Initiatives: Develop, launch, and manage customer acquisition strategies to diversify traffic sources and drive organic growth.
- Implement New Technologies: Identify cutting-edge tech to support marketing, automation, and analytics goals for increased efficiency and results.
- Leverage Marketing Channels: Expand beyond existing Meta and IG platforms by introducing new channels, including TikTok and others.
- Email Marketing & Automation: Utilize Klaviyo (or similar platforms) to develop email/SMS campaigns, customer segmentation, and lead nurturing.
- Create & Oversee Content: Organize social media strategy and execute with internal/external teams for impactful brand presence.
- Analyze & Optimize Performance: Track and interpret metrics to continuously improve campaigns, providing data-driven insights for maximum growth impact.
RequirementsQualifications:
- Experience: 2-4 years in a growth role within eCommerce or gaming, with a proven track record in customer acquisition and retention.
- Email Marketing: Experience in Email Marketing (preferably Klaviyo, Active Campaign, Active campaign or similar) and other marketing automation platforms.
- Digital Marketing Expertise: Proficient with social media platforms, especially TikTok, and experience with marketing automation tools (e.g., Klaviyo, Active Campaign).
- Content Savvy: Strong communication skills with experience in content creation and messaging that captivates audiences.
- Data-Driven Mindset: Skilled in data analysis to optimize campaigns and implement informed strategies.
- Adaptable and Proactive: Excels in fast-paced environments with shifting priorities, capable of taking ownership and running with initiatives.
- Communication: Excellent verbal and written communication.
BenefitsWhy Join Us?This is a pivotal role with endless potential for growth as our first full-time hire in the marketing function. You’ll work directly with the founders to shape the brand’s future, develop and implement marketing strategies, and be given the flexibility to make the role your own. For someone excited about gaming, tech, and a startup culture that values adaptability and initiative, this is the opportunity to leave a lasting impact.Benefits: - Fully remote working.
- International exposure to a fast-growing UK-based company.
- A competitive salary between R25 000-R40 000
- Opportunities for growth and development.
- A supportive and collaborative team.
Ready to grow with us? Apply now and lead our next wave of growth in this exciting journey!
Desired Skills and Experience
2 - 4 years of experience in a digital marketing/growth role within eCommerce or gambling/gaming -Proven track record of developing and executing successful marketing strategies that drive business results. - Experience in Email Marketing (preferably Klaviyo, Active Campaign, Active campaign or similar) and other marketing automation platforms. - Strong understanding of all major social media platforms and their advertising platforms. - Excellent written and verbal communication skills, with the ability to create compelling content and effectively convey marketing messages. - Experience and capability in digital design would be beneficial but not essential. - Analytical mindset with proficiency in data analysis tools and techniques.
