Hybrid Senior Marketing Data Analyst Senior Marketing Data Analyst

Dice is the leading career destination for tech experts at every stage of their careers. Our client, IO Associates, is seeking the following. Apply via Dice today!Senior Marketing Data Analyst You will be responsible for driving data-driven marketing strategies through advanced analytics and business intelligence, providing deep insights into campaign performance and customer behavior.Responsibilities:

• Oversee the evaluation of marketing campaign data from various platforms such as Google, Bing, Facebook, and Instagram, deriving insights that guide strategic decisions and enhancements.
• Create sophisticated business intelligence solutions, developing executive-level dashboards and reports that offer real-time insights into key performance indicators like return on ad spend (ROAS), cost per acquisition (CPA), and customer lifetime value (LTV).
• Develop and execute multi-touch attribution and customer segmentation frameworks to enhance targeting precision and improve the effectiveness of campaigns.
• Perform predictive analytics, including churn forecasting and lifetime value assessments, to enable proactive marketing efforts and refine budget distribution.
• Collaborate closely with the Vice President, Director, and other marketing stakeholders to convert insights into practical strategies that drive revenue growth and boost customer engagement.