7 of the Hottest Digital Marketing Jobs

If you want to pursue or build a career in digital marketing, demand is currently huge across all industries. Additionally, there are many different careers in this field that vary greatly in terms of required skills, aptitude, and natural abilities.

Whether you are interested in business and management, technology or the creative field, there will always be different types of marketing jobs. Below is an overview of some of the areas that are likely to be in demand in the coming years, with the bonus of great salary growth.

1. Content managers and strategists

Content management is a key task for any agency or digital marketing team because it touches almost every level of marketing - and it encompasses much more than just writing and social media activity.

Content managers need to know not only how to create SEO-optimized content, but also how to organize, store, and manage it effectively. They need to understand how content flows into different parts of the marketing plan, and they need to know how to develop the content and distribute it to the right channels.

Content managers may be responsible for social media strategy, managing a team of writers, creating an effective editorial calendar, creating engaging videos, creating reports, and strategic planning using analytics, as well as a whole range of related activities. This requires them to coordinate teams and work with a variety of customers.

So a good content manager not only needs to be a great writer, but also needs to create great content that works across multiple channels. He must also be good at relationship building, creative, organized and self-motivated.

Earning potential: $61,000 (€52,000) and more per year according to Payscale.

2. Virtual Reality developers and editors

This is a high-tech digital media job, but since the Covid-19 pandemic, demand for people with these skills has been booming. According to ARtillery Intelligence. It is predicted that virtual reality used in businesses will grow to $4.26 billion by 2023 as the need for training, meetings or better customer service increases.

The profession combines technology and creativity and is therefore suitable for people with an interest in these areas. People entering this field typically come from design, gaming, or programming backgrounds as they possess the skills required for this role. The goal is to work your way up from the position of assistant, tester or editor to the position of director.

While the gaming sector is a key industry for VR professionals, industries such as architecture, construction, retail and education are also using VR techniques to create immersive experiences. As a product, VR is still expensive to purchase and is a specialist area. However, the technology is increasingly being used in digital marketing campaigns to improve customer experience. A great example is Obsess, which uses web-based AR and VR to create engaging shopping experiences for brands.

VR is increasing in popularity as a customer acquisition and retention tool, requiring VR developers to run successful marketing campaigns. So if you are interested in this field, you should brush up on your programming and design skills!

Earning Opportunities: At the lower end of the spectrum, a VR specialist can expect to earn $80,000 (approximately €69,000), but there are many opportunities to earn $100,000 (€86,000 - €81,000) and more per year, depending on the industry, so TechRepublic.

3. SEO/SEM specialists

SEO and SEM are crucial to solid digital marketing campaigns, and anyone who can demonstrate technical knowledge and digital marketing expertise, especially in terms of management, will earn the highest earnings in this area.

Specializing in SEO and SEM can be difficult, partly because search engine algorithms are constantly changing. Companies need to stay informed and understand how they work together to achieve consistently high ROI, and the larger the company, the more complex this can be. In addition, e-commerce websites and those whose profits depend on website traffic are particularly dependent on a strong and harmonious SEO/SEM strategy.

Most companies want to rank high in search engine results and therefore need employees with expertise in these areas. According to SEO Basics, the demand for SEM specialists is increasing by almost 100% per year, while the demand for SEO specialists is increasing so much that there is a skills shortage in the job market.

Earning Potential: The average salary for these types of jobs is $49,174 (€42,507) per year, but more experienced SEO/SEM specialists and analysts can expect to earn at least $66,000 (€57,000) annually.

4. UX-Designer

User experience (UX) designers are responsible for the end-to-end development of websites and digital marketing applications. You may have a technical background or experience in high-end design.

UX designers focus on understanding the website from an overall marketing perspective and therefore must know both the target audiences and the product or service inside and out. Their role is essential to optimizing an e-commerce website to encourage prospects and customers to browse and purchase.

They typically take the lead role in visual design and testing project management, paying particular attention to the usability of a website or application to improve the user experience from start to finish.

5. Email Marketing Specialist

Email marketing is an example of a specialized area of ​​content development and marketing. Those responsible for email marketing are competent marketers with experience in writing and editing texts.

Email remains one of the most effective content formats out there. To do this well, you need to write persuasively and know how to develop an effective email marketing strategy. You will also be responsible for campaigns, launches and PR activities based on an extensive database of customer data and lists. The quality of your email contacts is key to email marketing success, so it's important that you know how to grow your database without alienating potential customers.

Email marketing is primarily a lead generation activity. Therefore, specialists work in collaboration with digital marketing and/or content managers on targeted campaigns to convert leads into sales.

Earning Potential: According to LinkedIn, email marketing specialists can expect an average base salary of around $57,000 (€49,000), which can increase to $65,000 (€56,000) depending on experience.

Earning Potential: According to PingPong Research, the average annual salary for a UX designer in the US is $97,000 (€83,000), but entry-level professionals with 0 to 3 years of experience typically earn $76,000 (€65,000).